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Overview of Usborne Books
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| "In 1973, Peter Usborne decided that educational, non-fiction books would need to change in order to compete with TV and comics. He borrowed some ideas from those two media and hired educational consultants to oversee the writing to make sure that the books would satisfy the child's interest, but also arouse it. Explanatory books which merely explain are doing only half the job; if a book fails to make its subject attractive and interesting to the reader, chances are the explanation will fail.
Usborne Books are designed graphically to draw the students in, to make them want to learn the material and to help them retain that knowledge.
The magic of Usborne Books is that they make both reading and learning fun and not a boring or intimidating experience. Peter Usborne set out to break down a child's resistance to reading and learning at home. These books are so well organized that children absorb and recall much of the vast amount of information presented.
I am very proud our company can offer such an exceptional product line and also very pleased with the response from our customers. Our goal is to continue to provide the finest educational books for your children."
Why are Usborne Books so incredible? Because of the founder's philosophy:
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Children are clever--they are our equals. We shouldn't talk down to them, but look across at them.
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Books should be friendly, and as much like magnets as possible.
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They should be reliable and accurate, stylish and artistic.
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They should be accessible, and also surprising and provocative.
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Books should help get you off your couch so you're not just sitting there watching TV and chewing gum.
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They should promote wondering.
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They should be better than good."
--Usborne Values, per Peter Usborne
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"Boys prefer reading nonfiction, such as
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Based on
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see article
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Researchers found that children... had better language
comprehension and cognitive development if their mothers
began reading to them
at an early age.
Read Complete
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